Web Analytics started as a service to cater to webmasters. But has evolved into an indispensable tool for marketers and businesses who are looking to tap the online medium for their business goals. Google Analytics is a widely used tool which caters to such a requirement.

Google Analytics helps businesses understand visitor's behaviour on their websites and helps answer fundamental questions such as:

• Where did visitors to my website come from?

  A visitor can come to your website from search engines like Google, Bing and Yahoo or from social media channels like Facebook and Twitter or from PR sites. Knowing the source of traffic to their website can help businesses plan online marketing activities better.

• What are visitors doing on my website?

  Visitor's behavior insights like which pages are having high bounce rate can help you improve your website. Visitor behavior insights can also help improve user interface and navigation of your website.

• Why did visitors complete/not complete the desired goals on my website?

  Web analytics helps businesses continuously improve their websites by providing them detailed conversion tracking reports. Other data along with this report can help determine key pain areas of your website.

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