Search Engine Optimization (SEO) has become an integral part of any website’s digital marketing strategy. The goal of SEO is to make a website visible for certain keywords including but not limited to brand, product or service names, industry, geography etc.
As companies are becoming more and more inclined towards digital marketing the demand for SEO professionals have also risen accordingly.
Rank Getter’s SEO training course is designed to help students, working professionals, managers and decision makers to understand how to use SEO to fulfil the objectives of digital marketing strategy for a website.
Who should attend?
- Anyone interested in making a career in digital marketing
- CXOs
- Entrepreneurs
- Sales and Business Development Professionals
- Marketing & Communications Professionals
- Brand Managers
- PR Agencies
- Ad Agencies
- Web Marketers
- Web Strategists
- Students (Management, Engineering etc.)
Enquire About SEO Training Course
How will you benefit from Rank Getter’s SEO course?
This course helps you to understand what SEO is and how it can be used to market a website in online media. This course will enhance your SEO skill, increase your competency and improve your planning and execution of SEO strategies which in turn will provide you a definitive competitive edge at your workplace.
Upon completion of this course, you will have the ability to think and function like an online marketing professional thus improving your job and career prospects.
Welcome to the world of fun, ever changing challenges, tight deadlines and fast track SEO career growth path.
Statistics from Naukri.com show that, over 25,000 Web Marketing posts remain vacant in India.
What will you learn in Rank Getter’s SEO training course?
Rank Getter’s SEO training course uses case based approach to provide you hands on experience of using SEO techniques. It is designed based on our experience of working as SEOs for wide variety of organizations over the years. Thus you will be able to learn and understand SEO techniques much faster and easily.
Some of the brief learning pointers are as follows:
- Fundamentals of Search Engine Optimization (SEO)
- Why to use SEO?
- Type of SEO?
- SEO best practices and guidelines
- Current SEO scenario
- SEO project management
- On page/off page SEO
- Impact of social media in search engine rankings
- Keyword research
- SEO design and architecture
- SEO copy writing
- Link building
- SEO tools and techniques
- Latest SEO algorithm changes and updates
SEO Training Syllabus and Schedule
Rank Getter’s SEO training course is divided in to 4 session of 2 hour each. The detailed syllabus for this SEO training course is as follows:
Session 1 (2 Hours)
- Introduction to SEO
- SEO Usability
- Types of SEO
- SEO Techniques
- Google SEO Guidelines
- Introduction to Site Analysis
Session 2 (2 Hours)
- Revision and Q&A Session
- Concept of Crawling & Indexing
- XML & HTML sitemaps
- Introduction to Google Webmaster
- Hands on Practical - Blog Creation
- Keyword Research
- Writing Meta tags
- Registering Blog in Webmaster
- Questions & Answers
Session 3 (2 Hours)
- Introduction to Google Algorithms
- Page Rank Algorithm & Links
- Latent Semantic Indexing (LSI)
- Content Farming, spamming, penalties and Google Sandbox
- How to generate quality links
- Introduction to Link Building
- Link Baiting, Link buying and Penalties
- Questions & Answers
Session 4 (2 Hours)
- Discussion
- SEO Tools
- Introduction to Google Analytics
- Google Search Commands
- Evaluation Test
- Questions & Answers
For corporate training the course delivery time can be customized depending upon your time availability. Please contact Mr. Amitava Sen at +91-9986579262.