Social Media Optimization (SMO) has become an integral part of any brand’s digital marketing strategy. The goal of SMO is to improve a brand’s visibility in various social media platforms so that the stakeholders for that brand like customers, vendors, suppliers, employees etc. can interact with the brand directly.
As companies are becoming more and more inclined towards digital marketing the demand for SMO professionals have also risen accordingly.
Rank Getter’s SMO training course is designed to help students, working professionals, managers and decision makers to understand how to use SMO to fulfil the objectives of digital marketing strategy for a brand.
Who should attend?
- Anyone interested in making a career in digital marketing
- CXOs
- Entrepreneurs
- Sales and Business Development Professionals
- Marketing & Communications Professionals
- Brand Managers
- PR Agencies
- Ad Agencies
- Web Marketers
- Web Strategists
- Students (Management, Engineering etc.)
Enquire About SMO Training Course
How will you benefit from Rank Getter’s SMO course?
This course helps you understand what SMO is and how it can be used to market a brand in social media. This course will enhance your SMO skill, increase your competency and improve your planning and execution of SMO strategies which will in turn provide you a definitive competitive edge at your workplace.
Upon completion of this course, you will have the ability to think and function like a social media marketing professional thus improving your job and career prospects.
Welcome to the world of fun, ever changing challenges, tight deadlines and fast track SEO career growth path.
Statistics from Naukri.com show that, over 25,000 Web Marketing posts remain vacant in India.
What will you learn in Rank Getter’s SMO training course?
Rank Getter’s SMO training course uses case based approach to provide you hands on experience of using SMO techniques. It is designed based on our experience of working as Social Media Marketers (SMMs) for wide variety of organizations over the years. Thus you will be able to learn and understand SMO techniques much faster and easily.
Some of the brief learning pointers are as follows:
- Fundamentals of Social Media Optimization (SMO)
- Why to use SMO?
- SMO best practices and guidelines
- How to develop SMO strategy?
- Which social media tools to use?
- Current SMO scenario
- SMO project management
- Impact of social media in online reputation of a brand
- How to measure ROI of social media marketing campaigns?
- Social Media Marketing for B2B (Business to Business) brands
- Social Media Marketing for B2C (Business to Consumer) brands
- Budgeting for social media marketing
- When to seek expert help for social media marketing?
- Social Media reporting
SMO Training Syllabus and Schedule
Rank Getter’s SMO training course is divided in to 4 session of 2 hour each. The detailed syllabus for this SMO training course is as follows:
Session 1 (2 Hours)
- Introduction to SMO
- SMO Usability
- Types of SMO
- SMO Guidelines
- SMO Strategy Development
- SMO Tools
Session 2 (2 Hours)
- Introduction to Facebook and Google+
- Strategy Development for Facebook
- Strategy Development for Google+
- Guidelines for Facebook & Google+
- Performance measurement pointers
- Custom Facebook Pages / Apps
- Questions & Answers
Session 3 (2 Hours)
- Introduction to LinkedIn and Twitter
- Strategy Development for LinkedIn
- Strategy Development for Twitter
- Guidelines for LinkedIn & Twitter
- Performance measurement pointers
- LinkedIn Company Pages Development
- Questions & Answers
Session 4 (2 Hours)
- Discussion
- Other Social Multi-Media tools (Video, Audio, Documents and Images)
- Strategy Development for Social Multi-Media tools
- Guidelines
- Questions & Answers
For corporate training the course delivery time can be customized depending upon your time availability. Please contact Mr. Amitava Sen at +91-9986579262.